For the past year I’ve been on the hunt for a MLM network marketing lead generation system that fit several criteria:

1. I want to attract other savvy networkers to me. Bringing someone into the business for the first time is a good thing, but usually requires a lot of convincing. The fastest road to success lies in recruiting people who already have the dream.
2. I didn’t want the system to brand some “guru.” I wanted to brand myself, so that people end up wanting to join my business instead of the big-shot guru’s.
3. I wanted it to be a funded proposal, so that I can recover some of my marketing dollars.
4. I wanted complete control over my list. Ideally, that means integrating the system with my autoresponder (Aweber.)
5. I wanted the system to be generic enough that it would work with any opportunity I, or anyone on my team, is promoting. I didn’t have to worry about other opportunities getting put in front of my leads and confusing them.
6. I wanted the training provided by the system to be practical, and something everyone on my team could put to use… not so complex that only the savvy marketers would know how to use it.

A few months ago, a new system was introduced to the market that meets these criteria. Created by Norbert Orlewicz, Brian Fanale, and Todd Schlomer, MLMLeadSystemPRO is the first (as far as I know of) truly generic, self-branded attraction marketing system for MLM network marketing lead generation.

This is an exciting thing!

Before we get into exactly what MLMLeadSystemPRO does, let’s talk about why you would want to use it over the replicated web site provided by your company.

Branding Yourself Instead of Your Opportunity

In a nutshell, it’s this simple: On the Internet, people shop around for sponsors. They’re looking for people who are successful… people who have something special going on… people who look like they know how to market online.

If you go out and start promoting your company’s replicated site, it’s going to look exactly like everyone else in your company. Once people find you, they’re going to think, “Yeah, I’ve seen this site before. Nothing special here.” Even if your company lets you edit your “My Story” page, there won’t be enough of you in the site to make a difference.

Beyond that, Google does not rank replicated sites. One or two of them may show up in Google when you search on the name of your company, but that’s it… if there are ten or twenty thousand people in your company, what are your chances of being one of the few that Google decides to rank? Not good.

If you look around at the top people in the MLM/network marketing business, they all brand themselves. If you go to their site, they may not even mention the company their with… instead, they talk about what they have to offer to their prospects as a leader in the industry. This is what separates the men from the boys, and the ladies from the girls.

One of the most exciting parts of MLM Lead System PRO is that it does exactly this: it brands YOU, not your company. When people land on my capture page, they don’t even know what company I’m in! You may think, “But, Jeff, how am I supposed to sell anything if I don’t tell them what my opportunity is?”

Attraction Marketing

If you’ve been looking at MLM/network marketing lead systems for any length of time, you’ve probably been exposed to Mike Dillard’s Magnetic Sponsoring. The theme of his training is that you can attract other successful (and not so successful) networkers to your MLM opportunity by positioning yourself as a leader and providing value to the market.

Here’s the life-cycle of a typical network marketer in the age of the Internet. First, they are told about network marketing from a friend, someone in the family, or maybe they just run into an opportunity on the Internet. Regardless, they join with whoever tells them about the program, and they build their belief in MLM. They catch the vision, the dream, and start their path towards financial freedom.

But, sooner or later, they run into trouble. The “duplicatable” system taught by their company turns out to be not-so-duplicatable. And when they turn to the person who brought them into the business, they find out that person doesn’t have any answers. Often, they get some speach about how they have to have a “why,” or they’re told they just don’t want it bad enough.

What happens next? They go onto Google and start looking for answers, and they find someone like you. They don’t know what opportunity you’re in, but they can tell from the way you’re marketing your business that you’re successful. And, when they find your site, they see a video of you telling them, “I know that all the things you’ve been trying haven’t worked… and I have answers for you.”

They don’t need to know which opportunity you’re promoting—yet. In fact, if they did know it might turn them off. If you promote your opportunity too early, you come off like every other networker out there pitching the latest and greatest home business. You don’t want to be like everyone else… you want to be the one that stands out… you want to be different.

At this point, you might be wondering, “Ok, so what do the people who opt-in to my site get? What do I offer them to get their name, email, and phone number?” The answer is simple: answers to their most common problems. The site you build with MLMLeadSystemPRO will offer them free, practical, step-by-step training on how to promote their current opportunity.

By helping them succeed—even on a small level—in their current opportunity, you build trust with them. It gives you a chance to get to know each other, and build some rapport, before they are exposed to your primary business.

Recruiting to Your Primary Business on the Back-End

I have done hundreds of phone consultations with home business owners. During those conversations, I never pitch my business… I just tell them how to succeed in theirs. A common reaction at the end of such a call is, “Wow. I’ve learned so much on this call. I wish my upline knew half as much as you do about this stuff.”

It’s inevitable: If you provide value to your prospects, they will begin to see you as someone they’d like to do business with.

MLMLeadSystemPRO is built to take advantage of this dynamic. You can configure up to three primary opportunities, and put them in front of the prospects on your list in a way that doesn’t seem like you’re pitching them. Along with a text description for each opportunity you promote, and a link to your company’s replicated site (which is fine to use, here) you can also record a video telling your prospects why they might consider joining the business. It’s brilliant.

So, to review, MLM Lead System PRO exposes your leads to tons of valuable free training to position you as someone who can help them. Then, about they time they start to think, “Gosh, I wish my upline had taught me all of this stuff,” the system says, “By the way, if you’re curious to know how I make money, click here.” This is the way the top people in the business have been operating for years.

Monetizing the People Who Do Not Join Your Primary Business

As fantastic as it is, MLMLeadSystemPRO is not going to convince all of your leads to drop what they’re doing and join your business. No marketing system will. But here’s what separates a good marketing system from a bad one: does it help you to make money from those who don’t?

Again, if you’ve been around the MLM/network marketing industry for a while, you’re probably familiar with the concept of a funded proposal. If you haven’t heard of it, here are the Cliff’s Notes:

Most people who have an expensive product to sell online pitch it directly. Potential customers either buy it, and the seller profits, or they don’t, and the money spent on generating that lead is wasted. But what if, instead of selling the big, expensive product first, the seller decided to introduce his (or her) leads to an inexpensive retail product first?

Chances are, more of the leads will be converted into customers. And, if they are happy with the inexpensive product they purchased, they’re far more likely to “upgrade” to the expensive product. But here’s the magic… even if they don’t upgrade, the seller recovered his advertising dollars (and then some) on the inexpensive retail sale.

When you hear people out there in MLM land talking about free MLM network marketing lead generation, this is what they’re talking about. (Most of the time, anyway.) You spend $10-$20 to generate the network marketing lead, then they buy a product that pays you $30 and you pocket $10. That’s better than free, actually… it’s profitable.

This concept is called a funded proposal… where the marketing is paying for itself, and the real profit is being made on the back-end upsell. So, what does this have to do with MLMLeadSystemPro? Well, it’s a funded proposal, of course!

The system costs $47 per month. Each person you refer into the program pays you $15 a month in commissions. On top of that, there are (at the time of this writing) 14 affiliate products that are marketed to your leads within MLM Lead System Pro. For example, when your prospects study the lesson on Email Marketing, they are taught to use a service called ViralURL. Should they decide to purchase the service for one year, the cost is $197, and you get a commission of $98.50.

So, Does It Work?

If you’ve read this far, you’re intrigued, but probably wondering, “Yeah, but does this system really work as advertised?” I can’t promise you’ll get the same results as me, but I’m more than happy to disclose my results so far.

I launched my site, Magnetic University, a little over three weeks ago. In that three week period, I’ve spent about $47 for MLMLeadSystemPro, $197 for ViralURL, $197 for ListJoe, and about $165 on advertising my site via Google AdWords and voice broadcasting. Here are my results as of today:

204 leads
17 upgrades to $1 trial
13 kept the system past the trial ($15/mo. commission, each.)

$195.00 in MLMLeadSystemPro commissions.
$139.60 in Magnetic Sponsoring commissions.
$394.00 in ViralURL commissions.

My gross earnings are $728.60. After subtracting my expenses ($606), my net earnings are $122.60. So, I got paid $122.60 to generate 204 leads for my business. Given my most significant expenses were ViralURL and ListJoe, both of which are annual purchases, and that my MLMLeadSystemPro commissions are residual, next month’s numbers will be MUCH more profitable.

So, yes… it works.

Conclusion

I’m pretty excited about this MLM network marketing lead system. I looked at a lot of other systems before settling on this one, and am pretty pleased with the results I’ve had in the first three weeks. It’s pretty nice, being able to generate 200+ leads and get paid for it!

Owners of the system have access to a Skype chat channel where I hang out when I’m online, and the people in there are helpful and generous with their knowledge and time. The system’s creators, Norbert, Brian, and Todd frequent the channel, and are similarly helpful.

It goes without saying, but anyone signing up through my affiliate link will have my full support in getting up and running with the system. If you’re ready to get started, click this link to get your own custom MLM/network marketing lead system.

If you have any questions or feedback, leave me a comment!

Technorati Tags: attraction marketing, brian fanale, funded proposal, mlmleadsystempro, norbert orlewicz, todd schlomer